Our Vision points the way to the future we desire. The Mission Statement clarifies what business we’re in. Strategic Intent MAKE SOCIAL NUDITY COOL clarifies what AANR-East must go after immediately in order to realize the our Vision and fulfill our Mission. Strategic Intent provides a specific point of view of the future aspired. It conveys a sense of direction, provides an opportunity to explore new possibilities, and stimulates a sense of discovery. The most important role of the Strategic Intent is (1) to bring more clarity to the Guiding Vision in a form that people can remember, (2) to help leaders and members focus their efforts, and (3) to motivate people by challenging them to make a difference.